Founder -

Danny Simmonds

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I’m Danny Simmonds — recognised as one of Australia’s Top 30 hospitality influencers — and hospitality has been my world for most of my career.

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I’ve built, owned and scaled nine successful hospitality businesses, generating millions in annual revenue, creating thousands of jobs, and launching a foodie app used right across Australia.

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My venues have ranged from Caribbean restaurants and American diners to franchise sandwich shops, cocktail bars, and even a coffee roastery. Each one started as a simple idea and grew through strong concept development, clear branding, tight operations and smart marketing.

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I didn’t just open venues — I created the concepts, built the brands, ran the operations, and figured out how to scale them sustainably. That hands-on experience is exactly what I now bring to George St. Francis, working alongside hospitality businesses to help them grow with confidence.